Privacy policy
1. Introduction
This Event Privacy Policy (“Policy”) describes how Lava Technology Services LLC (“LAVA”, “we”, “us”, or “our”) collects, uses, and discloses personal information in connection with the as a Service World 2026 event (“AAS World” or “Event”) and when you visit the AAS World website, www.aasworld.com (“Website”).
2. Data Collection
We collect personal information in several ways, including:
- Directly from you – If you contact us through email, text, or other electronic messaging, fill out a form on our Website, join our mailing list, or register for or attend AAS World, for example, you may provide your name and contact information.
- From a third party – Your employer may register you for AAS World or a service provider may provide us with the information you used to register.
- Automatically through your interactions with our website and certain cookies – As with any website, we collect your device’s IP address, operating system, browser information, and other technical details needed to support your Website interactions.
Here are further details about the personal information we collect, the sources from which we collect it, and the purposes for collecting it:
Categories of Information | Sources of Information | Purpose of Processing |
Identifiers such as name, contact information, and other identifiers | You (as Website visitor, Event registrant, Event attendee, volunteer, employee, sponsor, speaker, etc.); third parties (such as employers and service providers like Cvent) | Establish a relationship, communicate with you, marketing, process Event registrations, Event logistics and accompanying services, comply with legal obligations |
Professional or employment-related information | You (as Website visitor, Event registrant, Event attendee, volunteer, employee, sponsor, speaker, etc.); third parties (such as employers and service providers like Cvent) | See above |
Event information and badge scans, including what sessions you attended and what booths you visited | You (as Event attendee, volunteer, employee, sponsor, speaker, etc.); third parties (such as service providers like Cvent) | See above; improve the goods and services we offer |
Internet network and electronic activity device information, Website usage, IP addresses, etc. | You (as a Website visitor or anyone connecting with us electronically); third parties (such as Google Analytics) | See above. For more information about cookies and similar technologies we may collect, please see the section below titled “Cookies and Similar Technologies” |
Audio, electronic, visual, or similar information at the Event | You (as Event attendee, volunteer, employee, sponsor, speaker, etc.); third parties (such as photographers and videographers at the Event) | Marketing |
3. Sale and Sharing of Personal Information
LAVA shares personal information with Event sponsors and/or Event attendees. In some jurisdictions, this “sharing” could be considered “selling.”
4. Disclosure of Personal Information
LAVA may disclose your personal information to third parties, under certain conditions. Here are details about the categories of personal information disclosed within the last twelve (12) months, the category of third party to whom this information was disclosed, and the purpose of the disclosure:
Categories of Information Disclosed | Third Parties to Whom this Information Was Disclosed | Business or Commercial Purpose of Disclosure |
Identifiers such as name, contact information, and other identifiers (most commonly in the form of registration and attendee lists) | Promotional and marketing partners; providers of data analytics and social media networks; service providers performing services on behalf of LAVA | Event logistics and accompanying services; promotions and marketing; maintain Event directory; comply with legal obligations |
Professional or employment-related information | See above | See above |
Event information and badge scans, including what sessions you attended and what booths you visited | Service providers performing services on behalf of LAVA | See above |
Internet network and electronic activity device information, Website usage, IP addresses, etc. | Advertisers and marketing partners; providers of data analytics and social media networks | Make the online advertisements you see more relevant to you, including advertisements for the Event. We may also share this information with data analytics service providers to help us improve the Event. |
5. Your Rights
Depending on where you are located or reside and circumstances related to the personal information we collect, you may have certain rights regarding the personal information we collect about you. Below you may learn more about your privacy rights, how to exercise them, and what you may expect from that process.
A. Rights
- Right to know and access personal information: You may have the right to request that we disclose: (1) the categories of personal information we have collected about you; (2) the sources from which we collected the personal information; (3) the business or commercial purpose for the collection, selling or sharing of personal information; (4) the categories of third parties to whom we disclose personal information; (5) the categories of personal information that we sold or disclosed for a business purpose; and (6) the specific pieces of personal information we have collected about you.
- Right to opt-out: You may have the right to opt out of the sale or sharing of your personal information, the use of your personal information for targeted advertising, and the use of your personal information for profiling.
- Right to correct: If you find that we have inaccurate personal information about you, you may have the right to request that we correct that inaccurate personal information, taking into account the nature of the personal information and the purposes of processing the personal information.
- Right to delete: You may have the right to request that we delete your personal information. There are some exceptions to this right.
- Right of data portability: You may have the right to obtain a copy of your personal data in a portable and readily usable format that allows you to transmit the data to another controller without impediment. There are some limits to this right.
- Right to non-discrimination or retaliation: We will not discriminate or retaliate against you for exercising your privacy rights.
“Shine the Light”: California Civil Code Section 1798.83, also known as the “Shine The Light” law, may permit individuals who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request to us using the contact information provided below.
B. Exercising Your Rights
If you wish to exercise your privacy rights or have any questions or concerns about our privacy policies and information practices, please contact us using the information in the “How to contact us” section below. To verify your request, you may need to provide proof of identity. You may also designate an authorized agent to make a request. The agent will follow the same procedures described above. If you use an authorized agent, we may require proof that the agent acts on your behalf.
If we decline your request, partially or fully, you may appeal the decision to our senior management. You may have additional appeal rights.
6. Cookies and Similar Technologies
A cookie is a small piece of data (text file) that a website puts on your computer when you visit the site. Our cookie banner allows you to decide which categories of cookies you will accept (other than “strictly necessary” cookies that remain always active).
As stated in the above tables, we collect certain information about website visitors. We do this by using cookies and similar technologies. For example, with your consent, we currently use anonymized Google Analytics cookies to better understand what webpages a user visits and the number of visitors for webpages. For more information about the cookies and similar technologies utilized, please refer to our cookie banner.
7. Links to Third Party Websites
We utilize solutions provided by service provider Cvent for certain Event functions (such as Event registration, Event management, and Event applications). Please refer to Cvent’s privacy policy regarding Cvent’s privacy practices.
Links to other third-party websites are provided solely as a convenience to you. If you use these links, you will leave the Website. LAVA has not reviewed all these third-party sites and does not control and is not responsible for any of these sites, their content or their privacy policies. Thus, LAVA does not endorse or make any representations about them, or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third-party sites linked to this website, you do this entirely at your own risk.
8. Data of Children
We do not knowingly collect personal information from individuals under sixteen (16) years of age and have not done so within the last twelve (12) months. If we learn that we have collected personal information from someone under sixteen (16), we will take steps to delete the personal information. If you believe we might have any information from or about a child under 16, please contact us at the information below.
9. Data Retention Periods
We retain your personal information (all categories unless mentioned above) as long as needed to fulfill the purposes for which we collected it and to meet our legal obligations. We will not retain personal information for longer than is reasonably necessary for the purposes disclosed above.
10. Email opt-out preferences
You may choose to stop receiving LAVA’s marketing emails by following the unsubscribe instructions included in these emails or by contacting us. Please note that it may take up to ten business days for your opt-out request to be processed.
11. How to contact us
LAVA Technology Services LLC
201 N. Maple Ave., Suite 205
Purcellville, VA 20132
Email: info@lavats.com
Phone: 703-574-0334
12. Changes to this Privacy Policy
We may update this Policy from time to time based on a change in our privacy practices or to comply with applicable law.